Gymshark business review

One thing I really like about the company Gymshark is their way of communicating to their audience. On their Instagram account they have multiple videos showing off their different lines of workout clothing on all types of people doing different workouts. Like weight lifting, cardio training, and yoga. This shows that they are an inclusive brand.

On their company website their header has a search bar or you are able to look under specifically women's, men's, or accessories. In the header it also gives you the option to create an account where you are able to get discounts and know when their recent clothing drops and restocks will be. Throughout the middle of their website it shows different clothing options being modeled. At the bottom of the website it has links to all of their social media pages and their blog. 

Gymshark clearly identifies themselves as a workout and clothing business even throughout their social medias. They provide workout videos and styling videos with their fans. 

Gymshark could improve their communication by involving their customers more and communicating with them online with their social media for example. I think most companies should do this as it creates more of a welcoming environment. Gymshark Link